About Decorete – Damas for Funishing Products
Decorete aims to become a synonym to high quality innovative decorative solutions, through expanding the market’s awareness of alternative finishing options, and creating opportunities to add value to real estate through unmatched exterior finishing.
Decorete’s vision is to integrate state of the art decorative solutions into the design of construction projects, pushing the edge of the envelope into advanced applications that provide the company with the tools to become a leader in its field.
Decorete’s vision is to expand its product range through exploring new manufacturing technologies and adapting those technologies into innovative decorative applications, further expanding the alternatives of the market and upgrading the image and value of its clients’ projects.
To provide the Jordanian & regional markets with innovative, high quality and reasonably priced decorative solutions, offering an alternative to exterior decorative finishing that would add value to properties while offering unique sustainable flooring and exterior finishes.
Decorete focuses on providing its clients with a unique identity through customized decorative solutions tailored to fit the project requirements and budget, through offering a large variety of coloring and finishes that adhere to the specific design requirements.
Customer satisfaction is at the core of Decorete’s objectives, and thus Decorete provides its clients with a comprehensive service, ranging from manufacturing and supply of finishing materials, to design, application and maintenance.
Monuments Architectural Systems Co. – Decorete was founded in 2005 in Amman, Jordan as an industrial company specialized in the manufacturing of cement based finishing products aimed to serve the local and regional markets, and provide high quality products to the construction industry.
Initially, Decorete aimed to capitalize on the growing demand for new finishing products, mainly; colored plaster and stamped concrete materials, and fill an existing gap in the market. The company started out with 3 dry mixers and one liquid mixer and a capacity of 9,000 tons a year.
Decorete distinguished itself by training a professional staff of applicators in response to market needs, which gave the company an advantage over other existing suppliers. And within less than one year Decorete managed to establish itself as an uncontested market player in Jordan for its specialty products.Decorete seeks to become a market leader, and thus is seeking to further increase its production range in wall finishing and flooring systems perlite plaster, and has taken steps to pilot products in these sectors in preparation for upcoming market demand.
Decorete utilizes the experience of its well experienced management staff, and specific knowledge of its industry’s technical know-how and market intelligence.
The following sections will briefly provide an overview of the company’s performance, market sectors and potential markets, and a vision into future prospects.
About the IndustryDecorete is identified as a manufacturer for the materials used in decorative flooring systems and wall finishing. Serving as a finishing materials’ provider for contractors and other end user.
The growth in the construction sector in Jordan combined with the new expertise that joined the market through regional and international construction companies opened the door for new products that substitute or integrate with the existing systems. The growing demand and the higher spending resulted in a lot of companies venturing with new lines of products.
Decorete caught hold of such an opportunity, and was able to penetrate various sectors, and provide them with their requirement of finished products at reasonable rates due to fast response to market demand and flexibility of its production machines.
Decorete’s position as a converter is set as a high quality, full solution, and high flexibility supplier.
Competitive EdgeDecorete gained its competitive edge due to a number of points:
- High quality products.
- High flexibility.
- Excellent reputation as reliable supplier of high quality products and excellent customer service.
- Full Service Company: supply and apply.
- Well positioned product prices.
- Uncontested technical know-how.
- Fast response to market requirements and market changes.
Quality and reputation. The Decorative Interior Finish System is backed by the quality and reputation of Decorete Company, one of most respected names in the building-materials industry
It is important to note that specialty finishes such as Decorete system can add significant value to a home. In fact, some architects and developers have said that they won’t build homes without this system. Decorete system also can help a home sell quicker than its neighbors in competitive markets.